This Action! necklace is part of Bulgari’s 2019 high jewelry collection Cinemagia, created as a tribute to celluloid film, which was invented in 1885. The name “Action!” references the classic command shouted on movie sets to begin filming. The designer combines zirconium metal with diamonds to vividly recreate the striking black-and-white contrast of film reels, letting the motion of cinema come alive around the neck.
The necklace features a wide silhouette composed of twelve panels, mimicking the natural unfolding of film strips. The outer frame of each segment is crafted from black zirconium, with the signature sprocket holes carefully preserved. This rare material, seldom used in high jewelry, radiates a bold silver-black luster. The center of each frame is set with snow-pavé diamonds, outlined by geometric zirconium motifs that together create the illusion of a diamond rolling seamlessly across the film.
At the center of the necklace, the designer cleverly incorporates the motif of a film reel. Crafted in white gold, the three-dimensional disc features six zirconium circles representing the reel’s perforations. A 1.85-carat rose-cut diamond sparkles at the core, exuding a pure, crystalline brilliance. Hidden beneath the disc is a playful detail — when gently rotated, it reproduces the sound of an old-fashioned film projector, perfectly echoing the cinematic theme.
Turning to the back of the Action! necklace reveals a honeycomb-style setting that ensures each diamond is securely mounted. The adjoining links are connected by concealed spring mechanisms, allowing the piece to drape smoothly along the contours of the neck while evoking the supple, fluid motion of film itself.
