The L.U.C 1937 Classic is a commemorative model released by Chopard in 2010 to celebrate the 150th anniversary of the brand, marking the historical moment in 1937 when Paul-André Chopard moved the brand’s operations from the Jura Mountains to Geneva.
As a tribute piece, the design is naturally classic and minimalistic. Despite being a retro-inspired design, the white ceramic dial and black Roman numerals deliver such a striking contrast that it still surprises us. The pure black-and-white combination with the stainless steel case creates a memorable and bold impression that seems understated at first but is actually full of style.
The most important aspect of the L.U.C series is, of course, the movement. The L.U.C 1.010 movement has a thickness of only 4.95mm, features a stop-seconds function, and has been certified by the Swiss Official Chronometer Testing Institute (COSC), proving that Chopard is serious about this watch. After all, this is a COSC-certified in-house movement, a rarity at this price point where most brands opt for modified ETA movements.
With an official release price of just $9,000, this is an ideal choice for a daily wear watch.
Chopard L.U.C 1937 Classic
Stainless steel case, 42mm diameter, 11.39mm thickness, sapphire crystal front and back, white ceramic dial, Dauphine hands, powered by the L.U.C 1.010 automatic movement, 31 jewels, 28800 vibrations per hour, 60-hour power reserve, COSC certified, crocodile leather strap, stainless steel pin buckle.
