Bulgari Serpenti Jewelry Collection

June 23, 2013
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Since the 1960s, Bulgari has been experimenting with combining colored gemstones and innovative linking techniques to create soft, flexible Serpenti jewelry. The original design inspiration came from medieval antique pieces, with the first Serpenti watch crafted in enamel and gold. This blend of elegance, versatility, and subtle danger quickly appealed to high-society women, and new Serpenti jewelry pieces have been released annually ever since.

The 2012 Serpenti ring features the classic double-coil design, rendered in a more abstract style. The snake’s head is represented by a red tourmaline, while the scales are composed of individually set, open-worked brilliant-cut diamonds (totaling approximately 2.6 carats). The combination of 18K rose gold and tourmaline creates a warm vintage feel, while remaining soft and elegant.

The same year, the Serpenti necklace and earrings pushed the abstraction of snake motifs further, with moonstone accents placed between diamonds and red tourmaline. The pendants at the necklace and earring ends mimic snake tails, producing a subtle, understated effect.

SERPENTI Collection Double-Coil Rose Gold Ring – Red tourmaline head, diamond pavé scales (2.6 carats)
SERPENTI Collection Rose Gold Necklace – Red tourmaline and moonstone beads, diamond pavé scales (9 carats)
SERPENTI Collection Rose Gold Earrings – Red tourmaline beads, diamond pavé scales (0.8 carats)

Fidel is the founder and editor-in-chief of Luxury Wrist Club. With over a decade of experience in haute horlogerie and fine jewelry, he specializes in technical watchmaking, gemstone appraisal, and luxury market trends. His work has been featured in leading industry publications, and he is a regular speaker at international watch and jewelry summits.

Based in Europe, Fidel combines deep technical knowledge with a collector's eye for detail. He believes that true luxury is not just about possession — it's about understanding the craftsmanship, heritage, and artistry behind every masterpiece.

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