Chanel Mademoiselle Privé Tweed Jewellery Watch

The Chanel Mademoiselle Privé Piqué-Aiguilles watch is a rare jewellery timepiece that blurs the boundary between haute couture and horology. Introduced in 2023, this creation was personally conceived by Arnaud Chastaingt, Director of the Chanel Watchmaking Creation Studio, and reflects the maison’s enduring fascination with craftsmanship, fashion rituals, and feminine elegance.

At the center of the Chanel Mademoiselle Privé Piqué-Aiguilles watch is an expansive dial designed like a couture worktable. The scene depicts a miniature tweed jacket in the process of creation, paying tribute to one of Gabrielle Chanel’s most iconic garments. This artistic composition transforms the dial into a storytelling surface, where every decorative element echoes the atmosphere of a Parisian haute couture atelier.

The 55 mm yellow-gold case immediately sets this Chanel Mademoiselle Privé Piqué-Aiguilles watch apart from conventional timepieces. Its generous proportions and softly domed sapphire crystal recall the traditional pincushion, or pique-aiguilles, historically worn by seamstresses on the wrist. This symbolic reference reinforces the intimate connection between timekeeping and couture craftsmanship. Two refined rows of diamonds trace the case edge, while the lightweight titanium caseback ensures comfortable wear despite the watch’s sculptural presence.

The dial decoration of the Chanel Mademoiselle Privé Piqué-Aiguilles watch is executed with exceptional attention to detail. Ninety-two diamonds define the jacket’s trim and pockets, creating a subtle sparkle that contrasts with the matte textures of the background. White pearls serve as miniature buttons, while black lacquer is applied to reproduce the tactile weave of tweed fabric. Scattered around the composition are yellow-gold motifs shaped like scissors, a tape measure, and a thimble, reinforcing the narrative of a garment mid-creation.

This jewellery watch is powered by a discreet quartz movement, allowing the artistic dial to remain the focal point without visual interruption. The watch is paired with a black grosgrain fabric strap that complements the couture theme and enhances wearing comfort. Production is strictly limited to 20 pieces, underlining the exclusivity and collectible nature of this Chanel creation.

As part of Chanel’s Métiers d’Art watchmaking universe, the Mademoiselle Privé Piqué-Aiguilles model stands as a testament to the brand’s ability to translate fashion heritage into horological form. More information about Chanel’s watchmaking philosophy can be found on the official Chanel website.

Technical details

Case: Yellow gold, 55 mm diameter,
Crystal: Sapphire,
Dial: Black lacquer with tweed jacket décor, diamonds and pearls,
Crown and clasp: Diamond-set,
Movement: Quartz,
Strap: Black grosgrain fabric,
Water resistance: 30 meters.